The collection will only be available during a limited-time window, while supplies last. With menu favorites like the Big Mac and McNuggets at the center of this collab, this is another way we're reigniting a new generation's love for our food and the brand."Ī collab this epic deserves multiple merch releases to match.įans who purchase the Cactus Plant Flea Market Box on the McDonald's App will automatically be entered for a chance to score exclusive merch for free every week*, including custom Cactus Plant Flea Market x McDonald's items like t-shirts, a Grimace Chair and more.Ĭraving more? Merch will also be made available exclusively on on Oct. "I can't wait to give fans a unique piece of art and culture as we dive headfirst into the dynamic world of Cactus Plant Flea Market together next week. "We're taking one of the most nostalgic McDonald's experiences and literally repackaging it in a new way that's hyper-relevant for our adult fans," said Tariq Hassan, McDonald's USA Chief Marketing and Customer Experience Officer. What's a boxed meal at McDonald's without a surprise inside? Open it up to find one of four collectible figurines made just for the Cactus Plant Flea Market Box – Grimace ®, the Hamburglar ®, and Birdie ® are back and are now joined by Cactus Buddy!, exclusively within the Cactus Plant Flea Market Box.And we're also throwing in World Famous Fries ® and a drink for the ultimate meal. We're serving up some of our most popular menu items - choose between a Big Mac ® with 100% pure beef patties topped with our fan-favorite Big Mac sauce, or our perfectly crispy 10-piece Chicken McNuggets ®.The company also said that it partnered with Cardi & Offset because it believes they’ll help drive excitement for the brand, adding that it has seen significant buzz around the new campaign. “And the reason they’ve been so successful is that our partners are real fans of the brand themselves - that authenticity is our secret sauce.” Artist collabs have helped reignite fans’ love for our food and fueled significant business momentum, both for the company and our restaurant owner/operators,” Tariq Hassan, McDonald’s USA’s chief marketing and customer experience officer tells in an emailed statement. “Across our marketing, we’re focused on putting McDonald’s at the center of culture. The brand also noted that safety is a top priority, adding that it is always thoughtful in what it posts on McDonald’s channels and careful to avoid language that might offend. They have been incredible partners and we support them as a family,” the rep told in a statement. “McDonald’s stands behind our partnership with Cardi B and Offset. One rule states that Ronald McDonald “cannot be shown in or visit a nightclub or lounge,” and another bans the use of the nickname “Ronnie,” but many other rules cover trademarks, logo colors and more. “Especially if you’re a franchisee and you’re 50 or 60 years old and you don’t have any kids and haven’t been exposed to any types of these lyrics.”Īccording to a copy of the Golden Arches Code acquired by Business Insider in 2020, the global set of marketing, advertising, legal and trademark policies has quite a few interesting rules. “It’s kind of a culture-shock thing when you consider the McDonald’s brand over the years,” Dick Adams, a former McDonald’s restaurant owner and consultant to franchisees, told Bloomberg. 3," J Balvin, who explores sometimes controversial sexual themes in his music and videos, and “Rick and Morty,” an adult-themed cartoon that has included many instances of "offensive language" - all appear to violate this code. It's worth noting that previous partnerships McDonald’s has had - with BTS, who have used curse words in some songs including “Cypher Pt. The code outlines that “music partnerships associated with content that includes offensive language in the lyrics” are also not permitted.
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